Meet the team
We consist of personal trainers with a combined experience of 10 years, engineers, and athletes with a passion for great gym equipment. We are determined to deliver products that exude both simplicity and quality, so that we can give lifters the best workout experience possible. We dedicate our time and efforts to making our own bars and dumbbells using only the best materials and production methods while also adding our own touch to the design. Because we believe a bar can be a piece of art, and not only a tool for working out.
A collar-free world
We started in Oslo, Norway, as an idea for a better solution to a problem well known to many who use weightlifting equipment on a regular basis. And let's be real - not all gym equipment out there is as good as it could be. So we started working on a solution in 2018, ridding gyms of clips and collars one at a time. We aim to create a collar-free world one customer at a time and our determination to make our vision a reality grows for every happy customer we get.